About

About Shoptimist

Amazon is a great place to shop. It is not a great place to browse.

Shoptimist is a directory of things worth owning, picked one at a time by a person rather than surfaced by a ranking algorithm. Everything here has been chosen on purpose, and everything carries a short note explaining why it made the cut.

The catalogue leans towards design that has lasted: objects that were drawn carefully, built to be repaired rather than replaced, and that still look right decades after they were made.

Some links are affiliate links, which means a purchase may earn a commission at no extra cost to you. That never decides what gets listed. Nothing is here because it pays better than something else.